Preserve Your Valuable Links

As of now, less than 50 percent of websites use local schema markup for local SEO, so there's tremendous advantage to be enjoyed by adopting it. An increase in the number of external sites linking to a piece of content can be seen as an indicator of relevance and freshness For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient menus and/or poor site structures. Don’t stuff your footer with all kind of irrelevant links. Keep it focused, make sure these links are helping your visitor. Google will find all relevant pages if you focus on a good site structure anyway.

The shorter the page title, the better

The words that make up a query are commonly referred to as “keywords,” a foundational element of SEO. Since the ultimate goal of your SEO strategy is to help people who are looking for your business or products, what more logical place to start than optimizing your site to best match customers' searches? You should aim to have the target search keyword within one of the HTML headers in your content (e.g. H2, H3, etc.). Remember, the reason that website isn't bringing in customers is because you have given them no reason to come back. The truth about improving website search engine rankings is writing content that people are searching for and actually want to read.

Readability

To truly understand whether your SEO campaign is working, you need to learn which measurements deserve your attention. What SEO practitioners are missing is the fact that a highly-ranking search result that does not engage offers no value. Google counts links from other websites as votes. So, when they’re presented with two (or more) pages on the same topic, the page with the most links (i.e. votes) will usually rank higher than the page(s) with fewer links. Customers today are on mobile for a large part of their digital experience. More searches today take place on mobile. Compared to desktop, mobile devices now account for 65 percent of all digital time spent. All content produced should serve the needs of customers on these devices through responsive web design, fast mobile load times, page navigation and layouts that reflect the needs of mobile users.

Do Visitor Metrics Play a Role in Search Engine Rankings?

No doubt over recent months, you would have noticed in SERP's (search engine results pages) that many spammers have been exploiting this with 50+ character hyphenated domain names, followed by file paths a mile long. Google continues to use natural, quality inbound links as a main ranking factor. Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. Gaz Hall, a UK based SEO Specialist, commented: "The faster your site, the more Google will favor it. There’s a very useful tool from Google itself to check your site speed: Google PageSpeed Insights. This tool gives you an overview of what aspects need improvement to boost the speed of a particular page."

Preserve Your Valuable Links

Site speed is an essential element of any campaign and for good reasons. You’ve also got to prioritize index and site structure when reviewing your technical SEO – obvious choices but absolutely paramount. Search has penetrated the very fabric of global society. The way people work, play, shop, research, and interact has changed forever. Organizations of all kinds (businesses and charities), as well as individuals, need to have a presence on the Web—and they need the search engines to bring them traffic. The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and better search engine rankings. A Google research recently revealed that four out of five users trust search engines for local searches

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