Optimize your content around a topic, not around a single keyword

A new shift in SEO strategy, and a redefinition of its goals, will ultimately result in a stronger campaign that can withstand the changes in search algorithms. SEO results are only keenly felt long-term, and therefore it can be difficult for small business owners to see the value in taking time out of their day to write about their industry. The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink. Google and other search engines keep the inner workings of their algorithms a secret. All we can do is speculate and test. The problem with speculation is that if an idea seems believable, it becomes eagerly accepted as truth without the data to back up the speculation.

The Broken Link-Building Method

Measure everything about your content, aligning KPIs with your business goals and see how customers interact with your material. Pagerank retention is a myth – it’s not possible for your site to ‘leak’ link juice by having more external than internal links Even though Google search is not the be all and end all to business, having a site that ranks well for commonly searched for key terms helps greatly. Create great content. Google’s reputation depends on it leading users to high quality sites, so the better and more original your content is, the more Google will like you.

Promote transparency and foster trustworthiness on your site

The higher quality your content, the more beneficial your shared information, and the better your reputation increases the chances that you will be mentioned throughout a variety of platforms. Make the content flow easily to keep people intrigued and reading. Google has come out and said that HTTPS is a confirmed ranking factor. That said, they haven’t actually confirmed how much this impacts search rankings. A website’s quality, design, content, and usability are huge factors. The performance of a website from a technical and user-experience aspect is becoming a stronger component to achieving top results.

Useful, high quality, relevant content

Don’t just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to Google the terms for which you want your business to be relevant, these are the phrases that your prospective customers will see when they’re searching. Consumer behavior has rapidly matured with the growth of the online world. Customers access the internet through a variety of different platforms and channels. Two thirds of shoppers report using more than one channel when deciding to make a purchase. Record any results that appear to be effective, and re-test them on other domains or with other terms. If several tests consistently return the same results, chances are you’ve discovered a pattern that is used by the search engines. Gaz Hall, a UK based SEO Specialist, commented: "The world of search is a big one; even if you serve a niche industry, there are hundreds -- or even thousands -- of keywords and topics to choose from, and your choices could make or break your strategy."

Optimize your content around a topic, not around a single keyword

Once you’ve done a thorough analysis of your chances to rank on a specific term, the next step is to write an amazing article and optimize it accordingly. And hit publish. Think of new ideas to expand your content, or even to invest in evergreen content, and make sure you think like a reader, rather than a search engine. Technical SEO refers to the technical aspects of on-page SEO like site speed, indexability, and mobile responsiveness. The term “technical” can turn a lot of people away from this aspect of SEO. Don’t let it scare you! It is not nearly as intimidating as it sounds. Any link to another part of the same site is called an internal link. As well as links you'd expect to find (within a site menu bar, for example) you can also create internal links by linking to past posts within newer ones.

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