Keyword Research — Avoid at Your Peril

You don't necessarily need a large social media presence, just an active one. The more you engage with the local community by responding to comments and questions, the more your Facebook, Google+, Twitter and other social profiles are likely to appear in local searches. You may not befamiliar with Schema mark-up, however it’s increasingly important and can do wonders for certain site’s visibility. Voice search is picking up steam. You can now use your voice to search the web, play music, navigate home, order sushi or get the latest football results. Google views your site as authoritative when other sites link back to it. It doesn’t want to see a site that is spammy linking back to your site. If you try and manipulate the system, you can get hit with a Google penalty and your site won't rank at all.

Increase Organic Traffic

Your URL’s should include your main keywords, but make sure you keep them short and friendly. Try to limit the number of characters as much as possible. SEO can be a fuzzy concept that feels like more art than science. Don't let yourself be intimidated; it's easier than you think. It’s not just the content, but also its structure, that helps search engines decide on the results they’ll display first. Thus, a clear structure with headings and paragraphs that facilitate reading are preferred both from a user perspective and also from a search perspective. Ranking high in Google can bring you some serious traffic too. When looking at a Google results page (often referred to as Search Engine Results Page, or SERP for short), the number one result alone brings in 31% of search traffic on average. Meaning, when people search for a keyword, 31% of those searches will click the first result.

Benchmarking Current Indexing Status

Link signals tend to decay over time. Sites that were once popular often go stale, and eventually fail to earn new links. Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Prove that you are trustworthy by connecting as closely as possible to high authority sites. Using your focus keyword in the headline can also be a good idea, but don’t try too hard to include it. Use power words and avoid redundancy to create a clear and appealing result. Aim for a headline of 55-60 characters, as this is what Google will display on the SERP. When it comes to SEO, monitoring for keywords and changes in your website’s backlink profile is one of the most tedious tasks.

Keyword Research — Avoid at Your Peril

There is no single place to focus when trying to optimize a website for search engines, so it is important to make updates and upgrades to various parts of a website at regular intervals, not spending too much time or effort on any particular aspect of the website while other features get ignored or underserved. Ensure your website is crawlable with the site:yourdomain.com search. Note the number of results. Search engines want to show the best content based on context relevance, authority of the site, trustworthiness based on how other sites and people engage with the site, and other factors. According to Gaz Hall, a UK SEO Consultant : "Search engines like aged domains, and give them more authority over newer sites."

Invest in Great Content

As time goes on, technology will make it easier and easier to interpret the meaning behind a search query. This will lead to SEOs being able to generate content and offer advice that caters to a much more specific audience and satisfies their needs more completely. Because people have shorter attention spans, keep the most important information in heading tags so they can scan and see if they want to delve deeper into the post. Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. Learn which industry ranking factors are important to your business and how to improve your online rankings.

Comments

Popular posts from this blog

The information you are putting out there should actually help people

Think about SEO from the start

Monitor the evolution of your search results